Nudge: Summary, Key Ideas & Insights
Why do people choose what they chooseeven when the available options are identical? Richard Thaler and Cass Sunstein’s Nudge begins with the…
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Behavioral Psychology
Explore books, authors and ideas connected to behavioral psychology.
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Predictably Irrational: Summary, Key Ideas & Insights
Dan Ariely’s Predictably Irrational challenges the assumption that human beings make decisions by calmly calculating costs and benefits. Its more interesting claim…
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