Persuasion

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The Mom Test: Summary, Key Ideas & Insights

Most founders believe they need to build a product. Rob Fitzpatrick’s The Mom Test argues that the first thing they actually need…

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From a book

Crucial Conversations: Summary, Key Ideas & Insights

Why do important conversations go wrong precisely when the stakes are highest? Crucial Conversations examines situations in which opinions differ, emotions are…

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Contagious: Summary, Key Ideas & Insights

Why does one idea spread while another disappears? Why does one product become something people cannot stop talking about while a similar…

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Nonviolent Communication: Summary, Key Ideas & Insights

Many conflicts become worse because people argue about positions when the real problem is an unmet need underneath those positions. Marshall B.…

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This Is Marketing: Summary, Key Ideas & Insights

What if marketing is less about persuading everyone to buy and more about finding the people who genuinely need what you make?…

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From a book

Influence: The Psychology of Persuasion: Summary & Key Ideas

Why shortcuts work Cialdini’s framework begins with a basic fact about human cognition: people cannot investigate every claim, seller, request, and social…

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